Dagenham Motors at Edgware raising thousands for Cancer Research UK

The showroom of Dagenham Motors in Edgware will play host to a charity car auction on the 19th February in aid of Cancer Research UK. As well as raising vital funds for the charity, the auction will be a chance for customers to pick up the deal of a lifetime with bids starting at an unbelievably low 1p.

For those keen to snap up a bargain, the auction will be taking place from 6pm and Dagenham Motors will have one car on offer with the reserve price of a penny. Customers will be able to secure a part exchange for their old vehicle or finance package for the final amount. All proceeds from the auction of the 1p cars from across the country will go to Cancer Research UK. There will also be great deals to be had on other vehicles across the Ford range during the course of the auction.

Dagenham Motors is part of Ford Retail, the world’s largest dedicated Ford dealership, which is hosting a string of events at its dealerships across the country to launch its new partnership with Cancer Research UK. The other dealerships taking part include; Dagenham Motors, Ripple Road; Heartlands Ford, Erdington; Brunel Ford, Ashton; Lindsay Ford, Lisburn and Polar Ford, Huddersfield.

Those unable to get down to the dealerships won’t miss out, as Ford Retail will be hosting an online auction starting on the 19th February on eBay. This will run until midnight on Sunday 23rd February, giving customers over four days to bag themselves a bargain.

Chris Learmonth, General Manager at Edgware says, “Cancer Research UK does a fantastic job and we’re excited to be taking part in the auction and supporting the incredible work they do. We hope people will pop in, help us raise some funds and pick themselves up a great deal in the process.”

Caroline Silke, Head of Corporate Partnerships at Cancer Research UK added; “We always try and encourage our supporters to find fun and inventive ways to raise funds for the charity and Ford Retail have certainly taken that on board with this event! Money raised will fund our vital and pioneering research to help beat cancer sooner.”

Cancer Research UK is Ford Retail’s official charity partner and the brand has a number of further initiatives planned to engage employees and customers and help raise funds for Cancer Research UK throughout 2014 and beyond. Ford Retail also support BEN, the UK’s dedicated charity for those who work, or have worked, in the automotive and related industries.